Portrait Series: Alyssa Coscarelli
Talented and well-versed in fashion culture, she’s hard not to notice. From Georgia to New York City, Trois got to spend some time discussing Alyssa’s personal insights on style, culture and fashion journalism.
Hi Alyssa. Tell us about yourself! Where are you from? What does your day-to-day look like?
Hi! I'm Alyssa and I'm a fashion market writer at Refinery29, and a so-called "Instagrammer" on the side. I live in Williamsburg with my best friend and my pet bunny, Bean. I work like crazy during the week and then use my weekends to unwind and enjoy the city. On a typical weekday, I'm answering emails, writing, running from meeting to meeting and sometimes visiting brand and PR showrooms throughout NYC, maybe having breakfast with a friend or colleague in the morning and chilling out with my boyfriend in the evenings. On the weekends, you can find me trying the latest hip brunch spot, Snapchatting (Insta-storying?) with my bunny, trying a new workout class or just hanging out in the neighborhood. I moved around a bunch growing up, but I'm from Florida/Georgia, and I moved up to NYC as soon as I got the chance.
What did you want to be as a kid when thinking about growing up? Did you always want to be a fashion and lifestyle writer growing up?
I loved fashion from a very young age. As soon as I was tall enough to reach my dresser drawers, I would change outfits a million times and put on little fashion shows for my family. I took sewing classes and always loved shopping with my mom and sitting outside the dressing room as she tried things on. And, while writing was always my strongpoint in school growing up, I never connected the dots until after college. But, yes, I always knew I wanted to do something within the fashion world.
What is the best advice you’ve ever received?
Don't get ahead of yourself — every step of your life or career is just a small part of a much larger journey. Instead of rushing or projecting the finish line, just enjoy the ride. Oh, and when things get stressful, I always remember when someone told me that you can only eat an elephant a bite at a time...
Candid question—what outfit are you wearing right now? Head to toe!
Silver hoop earrings by Lisa Says Gah x Common Muse Co., a tee from Shop Super Street, vintage black denim cut-off shorts, and my favorite Zara black booties that I got like 3 years ago and are somehow still holding up.
How long have you been in New York City and what do you love about it most?
I've been in NYC for 5 years, and no lie, I think I love the food most. And the convenience of everything, which I tend to take for granted, probably.
NYC is such an amazing place, I'm sure you draw inspiration from many different things but tell us what inspires you most in the city?
Sitting down at a good coffee shop or park bench and just people-watching.
What are your go-to resources for keeping up on fashion and lifestyle?
Mostly Instagram and the Internet. I only buy print mags occasionally, but I love to go and flip through them. And, living in New York City helps — just stepping out on the street you're exposed to what's current in fashion and lifestyle.
What are three essentials you carry with you at all times?
Phone (& hopefully a charger or backup battery), wallet, makeup bag, headphones, water bottle, minty gum.
Besides writing. What is your creative outlet?
Definitely photography! That's part of why I like Instagram so much, and aside from my phone I also have a "real" camera and a Polaroid I use on the side.
What does your ideal day look like?
Sleeping in without an alarm, taking my time getting ready, meeting friends for a yummy brunch and a leisurely walk around the city on a not-too-hot, not-too-cold day, taking photos and stumbling upon new shops and spots along the way.
What is a quote or value that has resonated with you over the past few years?
The background on my phone is a quote that says, "In between goals is a thing called life, that has to be lived and enjoyed." I love this because it gives credit to taking time off, relaxing, and just living life in between all the hustle and bustle of being a writer in New York City. In fact, I think living life and chasing new experiences will only ever improve my writing, so you I'll never discount taking time to enjoy life as opposed to just working 24/7.
Who is your favorite writer?
This is SO tough to answer. These days in the digital space there are so many amazing writers on different sites that I love to read that it's difficult to keep track of them all, but I've got to shout out to Connie Wang here at Refinery29 who was a big part of why I fell in love with R29 years and years ago. She really opened my eyes to the idea of fashion being a personal, relatable, and smart topic to write about.
Musician, artist, influencer—who would you like to have a thirty minute opportunity to meet with?